You may have heard the marketing saying that ‘content is king’ and it does ring true. Useful and interesting content should sit at the core of your overarching marketing strategy and it’s an important tool to use to drive customer interaction and profitable results. Content marketing should be strategic in its approach and a business should focus on developing and circulating relevant, useful and consistent content.

What is content?

Content is any tangible and shareable media or information your business distributes and can be in the form of written, visual or downloadable content. Some examples include:

  • Blog posts
  • E-books
  • Templates
  • Infographics
  • Videos
  • Podcasts

Why do I need a Content Strategy?

A content marketing strategy refers to the planning, creation, delivery and management of your content and should include your goals, who you’re targeting and your content ideas.

The good old days of just ‘posting’ on social media are over and it’s time for all businesses, regardless of size, to incorporate a strong content marketing strategy into their overall marketing plan. Without one, you’ll lose sight of your customers and get left behind in our ever-changing digital world.

 The purpose behind a content strategy is to create meaningful and engaging content which is sustainable, cohesive and attractive to your target audience. The key is to make sure you’re sending out the right messages which align with your brand, to the right people at the right time. Sounds simple right?

When pulling together your content strategy, there are lots of questions you need to ask. The diagram below outlines some important things to factor in.

 

content marketing

 

Take the guesswork out of your content strategy and contact made4media today. We’ll help you capture more leads and can report on which topics drive real business value.

 

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