Make Internal Communications a Priority
Proper internal communications are so often overlooked in a business and a poor strategy can create havoc in a workplace. It’s only too often that we see companies spending large amounts of budget and resources on their external communications but neglect the internal marketing and communications to their employees.
One of the most important staff retention techniques is to create an engaging workplace. To do this, you need to make sure your company has a clear internal communications strategy and key messaging.
Consistency is key here - if you tell your staff one thing and then change your mind and say something else, you’ll only lose their trust and their commitment to what’s being communicated. Give them clear direction and purpose - they need to feel valued and part of a team.
Here are some reasons why you should start looking at internal communications as a key business function and why it’s more important than ever before.
- Give your people the ‘why’. If your employees are coming to work every day, they need to have a purpose and reason for doing what they’re doing. A well-performing internal communication strategy will motivate employees to work towards a common goal. Give them the ‘why’ so they will engage in the ‘what’.
- Create SMART goals. Provide your employees with goals which are: Specific, Measurable, Attainable, Relevant and Timely. This will help employees feel confident that their job matters.
- Control your messaging. This means that any internal message you want to share with your people should be strategically advised at the right time, with the right message, according to your strategy. Don’t let them find out about important information from external sources.
- Deliver on your brand promise. If you’re telling your customers what you’ll do for them, you have to make sure your employees understand this, as all interactions with the customers will be via your employees. Well-trained and informed staff will provide exceptional, pleasant service and meet your customer expectations. As a result, your business will reap the rewards.
- Crisis management. Sometimes, things can go wrong and the best way you can handle a crisis is to communicate it correctly and in a timely manner. In a crisis, proper internal communication will hold everything together.
- Build a stronger workplace. Engage with your employees regularly and provide regular feedback to help with staff retention. Good communication will also limit rumours and word-of-mouth and keep everyone on the same page.
Don’t make the mistake of neglecting your internal communication strategy, contact made4media today and we’ll steer you in the right direction.