Lift your rankings, attract new visitors & receive more conversions
Search engine optimisation (SEO) and search engine marketing (SEM) are marketing processes aimed at increasing a business’s visibility in a search engine.
Search engine optimisation (SEO)
SEO aims to increase the amount of visitors to your website through useful content on your pages, which in turn can achieve high results returned by a search engine. This is effectively a free way to achieve better search rankings.
While there are various tools and tricks you can use to assist with your SEO efforts, the techniques involved have to be consistently modified, because search algorithms are always changing. Search engines like Google continue to change their algorithms to ensure users are getting the best results possible. On top of this, users are becoming smarter so their search terms and techniques are becoming more involved - another reason for the search giants like Google to evolve. It’s vital for businesses to keep on top of these changes in order to be competitive.
There are countless ways to improve the SEO of your site pages. Search engines look for elements including title tags, keywords, image tags, your internal link structure and inbound links (also known as backlinks), to name a few!
Search engine marketing (SEM)
SEM simply put, is paid internet marketing, where businesses pay to promote their website and increase their visibility in search engines to drive visitors to their website. But it also includes other marketing tactics, including SEO. Generally, SEM only includes pay-per-click activities, but if you use both SEO and paid search, that falls under SEM efforts. The main difference between the two is that SEO forms part of SEM.
There is a great debate between which tactic is better, but it’s difficult to determine this. Some argue that SEM will never be able to truly succeed without the use of organic SEO. Some argue that there are many situations when pay-per-click, a component of SEM, make more sense than SEO. If you are looking for immediate visibility, say for a new website launch, is a good example.
SEO and SEM are complex processes so it pays to have professionals on your side. We’re here to make your website as strong as it can be, so search engines like Google can assess your website as better than your competitors and rank you higher in a potential customer’s search results. Hundreds of factors need to be considered in your SEO/SEM strategy and every website is different. Make sure your customers can find you easily when they’re searching for your product or service - together we can find out what your target audience are searching for and the problems they are facing.
REQUEST A COMPLIMENTARY CONSULTATION TODAY
In a complimentary 30 minute consultation with our team we will discuss your current marketing strategy, challenges and ambitions for the future. During your consultation we will focus on your brand and any digital marketing questions you may have. Fill out this form and we'll contact you within 24 hours to organise a time that suits you!