Did you know that there are 15 million monthly active Australian users on Facebook?
As business owners and marketers, it’s important we demystify this platform and its captive audience. Having a strong presence on social media takes a lot of work, but with careful planning and management, your campaigns will run like a well-oiled machine and achieve an impressive return on investment.
A good social media strategy should define how your business aims to use various social media channels, how they will work together and how you aim to achieve defined goals. It’s important to make sure those goals are measurable and sit in context with the overall business objectives so that your social media channels aren’t working in silos.
Setting a solid social media strategy in place first and foremost, before you do anything else, should put you in good stead to improve awareness of your brand, increase the number of visitors to your website and ultimately earn you more money.
Having said this, creating a social media strategy is just the beginning of a long-term campaign. We’ll guide you through all the steps to help you steer clear of common pitfalls and rookie errors while capitalising on the many golden opportunities that social media presents.
The Beauty of ‘The Socials’
At made4media, we’re huge social media and digital marketing enthusiasts. Why? Because it works like a charm! The wonderful thing about doing business today is that utilising platforms like Google AdWords and Facebook advertising is relatively inexpensive and far more effective, compared to buying a full-page ad in a magazine or purchasing billboard space. Also, you can target your activity with the utmost precision and see it work in real time.
If something’s not working or could be working better, you can simply make tweaks or adjustments immediately and continue to optimise your activity as the campaign runs. In terms of ROI, a quality social media marketing strategy will pay for itself many times over and this will be clearly measurable.
Due to the nature of the beast, having in-built flexibility is a must in any strategy because algorithms and digital conditions are dynamic. Our Brisbane-based social media team are on the ball, and we always make sure there are alternate plans ready and waiting in the wings if rules or specifications change.
So whether you want to move stock, reach more of the right people, grow your following or increase your number of quality leads, our social media marketing gurus can assist.
Still stumped? Need more info? Contact us and we can talk you through the process and show you social media case studies. We offer a free 30 minute first consultation so give us a call today. There’s nothing to lose.