Correct website development is critical 

It’s well understood that first impressions do count and this can also be said for a business’s website. The user experience can make or break an organisation and one of the most important aspects of a website is its navigation. If your website is difficult to use, clunky or old-fashioned, you won't convert a customer - it’s that simple. In today's mobile world, it’s also increasingly important to make sure your website is completely mobile-friendly, while on the other hand, your full website must be modern and responsive.

8 tips to make sure your website provides exceptional user experience:

1. Keep it simple.  
Focusing on how your website functions, rather than how it aesthetically looks is the first step to achieving a great website which delivers results. Most visitors are coming to your site to complete an action or find some specific information. Things like colours, fonts and graphics can all have a huge impact.

2. Ensure there is a visual hierarchy.
An effective website helps readers naturally gravitate toward the most important elements first. Arrange and organise your website elements so they lead visitors to complete a desired action. Colours, sizing and positioning of elements all impact the visual hierarchy.

3. Make sure it’s easy to navigate.
Have you ever found yourself on a website looking for something and you just can’t seem to find it? Once that ten seconds or so of searching time is up, you automatically hit the back button and try a new search. Don’t let this be your website. Intuitive navigation is critical to ensure visitors find what they are looking for and moving from point A to point B is as pain-free as possible.

4. Consistency is key.
Keep all of your pages consistent, in the way they look and feel, as well as how users have to navigate through the site. In saying this, it’s important to note that layouts don’t necessarily have to be the same, as different pages require different layouts. It’s things like tone of voice, background, image styles and fonts which can all impact on usability so keep them consistent.

5. Be accessible.
Different users find your website via different tools - some on a desktop, others on a mobile or tablet, as examples. Whatever they’re using, make a note of learning exactly what they are using, and be sure your website is compatible with those different devices, web browsers and operating systems.

6. It pays to be conventional.
Sometimes, it can be tempting to break the boundaries and design a website that is truly unique. Don’t do it. It would be similar to placing the keyboard keys in different positions on a new design just to be different - you’d just confuse your users. Stick to the common designs they already know and you won’t have issues.

7. Have credibility.
If you want to provide your potential customers with a great user experience, you must come across as credible. To do this, you have to be clear and honest about what you do. It can also help to display your pricing - while this doesn’t work for all industries, listing your pricing can make your business appear more legitimate and transparent.

8. Get feedback.
While you can build and develop the most effective website according to what you think, it’s really up to your users to define what makes it a great website. Ask for feedback, test and learn, and continue to do so. Put yourself in the shoes of your potential customers and keep them in mind every step of the way.

Unfortunately, we have come across businesses who are struggling to find their place in the market and the bitter truth is, it’s because their website isn't up to scratch. These businesses underestimate the capability of a properly developed website, perhaps due to the cost involved or time it takes to set up. But once you do take these steps towards a stronger and more effective website, the possibilities are endless and you can reap the rewards.

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